Webinar 'How Public Relations contributes to bottom line sales goals'
Free webinar - Thursday 21 June 2018 1:00 PM - 2:00 PM (CT) / 20:00 - 21:00 (CET)
For complex B2B sales processes, a good communications plan is key. In essence, a lot of knowledge sharing and education goes into making most B2B deals happen. But is this not marketing's job? Yes… But if you want your content to have more of an impact on bottom line results, you have to stay tuned to play in on real time trends. Developing content to capitalize on these trends is more in line with PR’s abilities than marketing’s more planned approach.
PR meets social selling
The concept of social selling is being widely adopted by sales organizations. It is based on leveraging your commercial team’s social network in finding the right prospects, build trusted relationships, and ultimately, convert these relationships to sales goals. PR-generated content will allow your sales force to convey your organization’s added vlaue and establish their individual expert profiles to the benefit of these commercial goals.
Key webinar takeaways
This webinar discusses how comms-generated content enables your sales force to embrace social selling. Learn how to align content with the bottlenecks of your sales funnel and elevate your PR department from a cost center to a profit center.
Jock Breitweiser is an experienced communications veteran having held several positions as PR lead, including TriNet. In this webinar, Jock will explain the basics of the social selling concept, why it is gaining such momentum, and how PR can support this process to actively and achieve bottom-line results.
In this webinar you will learn:
Why should PR support sales team with comms-generated content
How to identify and understand key bottlenecks in your sales process
How to align PR activities with the sales funnel and obtain sales’ buy-in
How to develop the professional profile of your sales team’s members
How to develop their social network
How to provide sales with the right digital content to enable their commercial processes
And… How to show the ROI of comms in the commercial process
You can register now to save your seat. After registration you will receive a confirmation email with your own personal link to attend the webinar. Can't attend live? You should still register! We'll be sending out the recording to all registrants after the webinar.