WEBINAR

How to build and send an email campaign

Email remains one of the best channels available to communicators to increase engagement and build relationships with their audiences. Using PressPage Mail, learn how to create engaging email campaigns that drive traffic to your media center, schedule or send them, and gather insights to inform future campaigns.

Things you’ll learn:

Presspage Mail

What is it and why your email platform choice matters.

Checklist

What you need to build an email campaign.

Create your campaign

Creating an email campaign (based on existing content or from scratch).

Distribute your campaign

Selecting recipients for your email and sending or scheduling your campaign.

Email analytics

Evaluating your campaign’s performance.