WEBINAR: How to Transform a PR Department into a content publishing machine

It’s a common misconception that public relations = press release. But that’s simply not true. In fact, effective PR programs don’t even require lots of company news. In this webinar our expert Bart Verhulst will show you how to turn your PR department into a content publishing machine.

Things you’ll learn:

A public relations strategy built around your content helps both PR and marketing teams meet their goals (which should, in turn, support business goals). It gives your PR colleagues a reason to talk about your brand in the media. It expands your content’s reach to new audiences through earned media coverage. And it increases opportunities to earn backlinks from authoritative sites, which could help your SEO rankings.