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Brainstorm
1
  • What does your industry look like today?
  • Have there been any significant changes in the last few years?
  • What might change in the coming period?
  • Which economic and political conditions might affect your industry?
Content creation
2
  • Find out who your buyers are and why they pay for your product/s or use your services.
  • Define and craft the story that speaks to their needs.
  • Research where and how they consume media.

Tip

Do background research on where your competitors are mentioned to help you identify publications to reach out to.
strategy
3
goals
strategy
4
  • Revisit your company’s mission and core values.
  • Pick words and phrases in your brand vocabulary, avoid anything too generic or too similar to your competitors’ key messages.
  • Consider the assessment of your situation to address changes in the industry and any new identity that your brand wants to adopt.
strategy
5
  • A central newsroom or media center
  • Press releases
  • Blogs
  • Social media
  • Events
Start building your newsroom

How to write a press release

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strategy
6
strategy
7
  • Time spent on the site and each page
  • The number of pages each visitor consume
  • The bounce rate

Google Analytics – An introduction for PR teams.

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SEO - What is it, and why is it so important in PR?

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The essentials of PR measurement

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  • Assess your situation thoroughly to help set realistic SMART goals.
  • Identify your audiences and craft key messages specifically for them
  • Choose your tactics carefully and plan your budget accordingly.
  • Measure the results of your hard work and learn from the data.
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