Are you ready for this revolution in PR?
PR is reclaiming its pivotal role in corporate communications strategies, and is being reshaped along the way by a number of major trends. Read all about it in our free white paper.
The world of PR is rapidly becoming unrecognizable for communications professionals currently adopting a ‘wait and see’ approach. In imitation of disciplines like accounting, sales and marketing, the PR world is ushering in a new era, assisted by next generation tools and platforms. PR professionals and organizations need to swiftly examine which trends are here to stay and which measures they need to take to respond to them.
This white paper is intended as a means to support this process and covers the following subjects:
4 major trends in PR
The need for newsrooms
SaaS as the future-proof solution
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.