How to Increase Media Engagement in Six Steps
If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR …
The Role of a Brand Newsroom Editor
Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper …
The Essentials of PR Measurement
Struggling to define success or create new goals? Check out this list of the top five KPIs for PR pros and start redefining what great PR looks like today.