The automotive industry is changing. New products. New technologies. New use cases. All these press releases in the vehicle and transportation industry need managing. Presspage digital newsroom tools put you in the driver’s seat.
Across publications with different target audiences and narrative objectives, Presspage PR software for the automotive industry helps your team in a trio of ways:
Targeting content for different audiences, tailoring each release for the journalist receiving it
Maintaining a consistent face to the world, across all communication channels
Staying ahead of industry trends and tactics for maximum exposure
Why use a PR software platform?
Whether you’re creating midsized hatchbacks, luxury automobiles, or press releases, getting them out in the world is a team effort. Presspage’s PR software for the automotive industry maximizes the potential of your PR team, bringing together content creation, media databases, and distribution channels – making the journey from initial idea to final output smooth and trouble-free.
Sometimes it’ll be innovative product announcements; sometimes it’ll be crisis communications. You need the tools to manage them all, from people who know how the automotive industry works – and the success factors they need to address. Presspage is a newsroom management system that does it all.
A digital newsroom platform for today’s automotive PR
Build relationships and reputations across the automotive trade press
Take advantage of more than 1,000,000 broad and niche media contacts
Clock your performance with sophisticated analytics functions
Make every automotive press release reach its optimal audience
Maintain a library of digital assets for reuse
Stay on top of social media
Few industries are moving as fast as automotive. The shape of the industry is changing, and nobody knows how it’ll look in 25 years. Automotive public relations software from Presspage lets you demonstrate how your news stories fit into the larger narrative around the sector, with every communication emerging from your department tailored for its audience.
A broad and deep industry needs broad and deep expertise – which is why automotive PR teams tend to contain diverse sets of skills. The Presspage PR platform meshes those skills into an integrated, high-performance team, without any one professional losing their autonomy or independence. So every communication carries the voice of experience.
PR comes into its own when automotive businesses face their biggest challenges. The right automotive press release at the right time can defuse even the most difficult PR situation – but time is always of the essence. Automotive public relations software lets your team come together when their talents are needed most.
“Presspage is an essential partner, providing an easy-to-use, scalable platform that enables us to share our story with media around the world.”
Director, Global Communications,
“Six months after launching our Presspage newsroom, readership quadrupled compared to our old native newsroom.”
Director of PR, Sheperd Center
Presspage knows what drives the auto sector – thanks to over a decade of experience with some of the world’s best-known automotive names. It’s a newsroom management system ready to go to work for this fast-changing industry – whatever changes you see in the road ahead.
Discover why companies around the world use Presspage to support their PR activity.
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