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Crisis Communication


Take control when every minute matters

Transform chaos into coordinated response with a crisis platform that keeps your entire team aligned and in control.

Every crisis brings both risk and opportunity. Learn how leading brands turn potential reputational threats into trust-building moments with proven strategies before, during, and after a crisis.

Before a Crisis

Prepare ahead of time to protect your reputation

In a crisis, time is your greatest ally—but only if you’re ready. With 63% of your company’s market value tied to reputation, preparation isn’t just a PR task; it’s business critical. Lay your crisis foundation now to respond with confidence when it counts.

Technology

Speed and coordination can make the difference between a contained issue and a full-blown crisis. Presspage’s crisis platform gives your team access to pre-approved messaging, response protocols, and real-time collaboration – all in one secure hub.

  • No approval bottlenecks, scattered files, or endless email chains
  • Just consistent processes, instant distribution, and total control over the narrative

Replace chaos with confidence: your entire crisis toolkit, ready when you need it.

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SCAN _ Resource Feature - Take the Crisis Comms Scan
How prepared are you for a PR crisis?

Take our scan to find out how crisis resilient your PR processes are, where you're excelling and which areas leave room for improvement - 2 minutes, 10 questions.

During a Crisis

Manage your team, media, and stakeholders in crises

Don’t let disjointed tools slow your crisis response. Centralize messaging, updates, outreach, and team coordination in one secure platform. Put your plan into action: respond with speed, clarity, and impact.

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Media relations & inquiry management

Even in a crisis, media inquiries can become opportunities. Efficiently manage journalist requests, control your narrative, and keep your team aligned.

Assign and track media requests in real-time

Access journalist contacts and past interactions instantly

Use pre-approved messaging to maintain consistent responses

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Newsroom & publication process

Your newsroom is your command center during a crisis. Deliver fast, transparent updates to stakeholders, streamline approvals, and build trust through clear communication.

Keep stakeholders informed via live news feeds

Publish updates instantly without technical bottlenecks

Strengthen trust with transparent, proactive messaging

TEMPLATES  Resource Feature - Holding Templates for Crisis
Are your crisis responses up to date?

We’ve put together a series of helpful holding statement examples that should apply to most organizations in a crisis or almost-crisis scenario.

After a Crisis

Learn, improve, and prepare for what’s next

The best way to prepare for the next crisis is to reflect on the last one. Use your experience to improve processes, refine messaging, and proactively track emerging issues.

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Evaluate your communications

Turn your response into a strategic advantage.

Analyze data on inquiry topics, brand sentiment, content quality, and audience feedback to strengthen your approach.

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Review your crisis processes

Look back on your crisis performance as a team.

Identify workflow gaps, improve coordination, and refine communication patterns to enhance future coordination.

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Improve your PR operations

Transform insights into meaningful actions.

Update response protocols, expand messaging templates, and strengthen stakeholder relationships based on what you’ve learned.

The latest crisis comms reads

The Crisis Lifecycle Framework: A blueprint every PR team should use
How to handle a PR crisis: When AI gets the story wrong
Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you!