After the crisis, the Presspage newsroom continues to offer the team many advantages. During the emergency situation, consistent and reliable information was key. Presspage enables the basic task of creating information with a headline and content, but in a standard format and context (including things like Author attribution and Tags) alongside all other releases. This saves the team time, as for example it inherits structure and content from previous pieces.
Responsibilities in the team are clearly laid out. Presspage lets team leaders assign permissions within the application, so the right people are immediately able to review work and get it out there, without having to send out emails or chat messages to get their attention.
The distribution of information is generally a time-consuming task. Through Presspage, materials can be distributed to the right audience in the right format, language and style. Presspage is an integrated application, making it easy to gather insightful data. The details of each release are clearly visible in simple charts and graphs, easy to understand for all stakeholders.
During the emergency situation, the rapid response skills of the Public Relations team were put to the test. By utilizing an online newsroom with Presspage, CSUSM was able to build stronger relationships with their audiences with less effort. The workflow no longer slows down the team and the platform helps to create impactful, well-designed content. By utilizing all the tools Presspage has to offer, CSUSM was able to find the right people to send their messages to. Moreover, they were able to monitor the results easily, all in one place. This way they can free up valuable time for the team to promote a caring, collaborative and respectful learning and working environment where all members of the campus community can thrive.