Trial by fire for the California State University San Marcos PR team
Although effective PR might not immediately be associated with educational institutions, it is an essential part of their communications. After all, the relationship between a school and members of the public is highly important for academic organizations, and a strong PR strategy enables educational institutions to position themselves in the market and increase visibility. However, when incidents or emergencies occur, academic PR teams can find themselves challenged with an essential role to provide information and prevent miscommunication. We would like to share the story of one of our clients, California State University San Marcos.