How Presspage helped BT optimize their publishing process

Since implementing their Presspage newsroom in 2019, BT was able to improve their publishing process by placing control in the hands of the communications team. User permissions were evenly distributed among relevant team members involved in media content creation and publishing, making publishing quicker and more efficient.

BT’s newsroom is fully branded to ensure consistency across channels. The ability to easily style and customize their releases in the way they need was a huge improvement – people from different teams are able to operate it without any coding knowledge or technical skills. It saves time not only for the Communications team but also for those who oversee and manage the digital tools of the company.

The media library at BT used to be a large estate of everything that had been produced. “Through Presspage, we’ve been able to start implementing rules to control the type and quality of content that goes into the library, as well as the structure”, says their Digital Product Manager. Simple changes like how things are named and tagged have already made a huge difference in the way media content is presented, making it easier for newsroom visitors to browse and look for information.