How Presspage helped BT optimize their publishing process
Things in the telecommunications industry can change very fast. As a company that serves security, cloud, and networking services to customers in over 180 countries, the BT team requires tools that can
help them keep up with the pace of their sector. With Presspage, the external communications team at BT has removed all unnecessary steps to publishing, gaining extra time, autonomy, and flexibility.
Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major...