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It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach an...

Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. We’re excited to announce the latest update to our platform - the Media Database. ...

  Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a d...

How media research works and why it will improve the quality of your media coverage.​ ...

Struggling to define success or create new goals? Check out this list of the top five KPIs for PR pros and start redefining what great PR looks like today. ...

Building a Newsroom for your healthcare organization ...