Universities and colleges have lots of stories to tell. It doesn’t matter if it’s about groundbreaking research findings or campus news, educational institutions have an important role within their communities. In this article, we outline some tips y...

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach, a...

Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. We’re excited to announce the latest update to our platform - the Media Database. ...

The core of good Public Relations is reaching the right journalists with the right story at the right time. But how do you know if the journalists on your media list are the right ones? A combination of tech and the personal touch will help you build...

Struggling to define success or create new goals? Establishing KPIs in public relations is no easy feat, so here's a short guide to PR measurement with the top five KPIs for PR pros, so you can start redefining what successful PR looks like today. ...

Building a Newsroom for your healthcare organization ...