Can every company be a media company?
Join Tom Foremski on April 17th for a Media Salon on the rise of 'corporate publishing.'
As advertising and other marketing become less effective, the reality is... If you aren't seen then you don't exist.
As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies.
Foremski will entertain thoughts from:
Intel’s Ken Kaplan who has many lessons to share from a decade of innovative media initiatives at the world's largest chipmaker.
Fred Davis, Co-Founder of Wired Magazine and many other publications. He will share some of the publishing wisdom of Bill Ziff - who built the media giant Ziff-Davis by focusing on trust.
Dave Richardson from Impress Labs/KiteRocket, who will provide thoughts on how PR firms are becoming publishers.
And Bart Verhulst, Co-Founder and Chief Strategist of PressPage, who will provide insights on how the social newsroom is a key asset for self-managed and -operated web properties.
Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon. Location: 811 Sansome St, San Francisco, CA 94111-1507, United States.