Case: St John Ambulance online reputation
How PressPage's technology played a key role in regaining control over reputation
St John Ambulance, a leading first aid charity, has been serving Western Australia for over 100 years; their primary role being to teach first aid and to care for the sick and injured. Over recent years, some unfortunate incidents began to cause serious reputation damage to the community based organisation.
With the assistance of Engage ORM and PressPage's innovative technology, providing the basis for their social newsroom, the organisation has been able to recover its positive reputation.
In today's tough society, reputation is a critical factor in sustaining and growing an organisation. It is common knowledge that the public is more inclined to support an organisation with a strong reputation, than one that does not have this asset.
St John Ambulance is the common name for a number of charitable organisations dedicated to the teaching and practice of medical first aid and the provision of ambulance services. St John Ambulance originated in the UK, but organisations can be found in more than ten countries worldwide.
In Western Australia, St John Ambulance has been serving the public for over a century. Over recent years, some unfortunate incidents began to cause serious problems for the community-based organisation. Negative press coverage concerning past incidents would continue to pop up in online searches, casting a shadow over the many success stories and positive public feedback. This didn’t only cause serious reputation damage to the organisation but also affected the morale of the employees.
With the assistance of Engage ORM and PressPage's innovative technology, providing the basis for their social newsroom, the organisation has been able to recover its positive reputation and at the same time engaging the community on a whole new level.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.