4 Strategic Reasons for Healthcare & Educational Institutions to Adopt a Newsroom
PressPage & Ragan Communications present benefits for healthcare and educational institutions.
At the 2nd Annual Social Media for PR and Corporate Communications Conference at Disney World beginning of April, an unbeatable line up of speakers appeared.
Together with Mark Ragan, CEO of Ragan Communications and Publisher of PRDaily, PressPage's CEO took the opportunity to present several cases from the health and educational sector to inspire professionals aiming to increase their online comms exposure.
As Ragan Communications has partnered with PressPage, the leading supplier of search-engine-optimized social media newsroom technology, a special presentation was held to showcase how PressPage's technology can be used to implement some of the biggest lessons and strategies presented at the conference.
To the right is the Infographic that Cook Children's Health Care System used to launch their Checkup Daily Newsroom. Their new online brand journalism newsroom will showcase kids health news, cover trending topics, interesting tidbits, fresh parenting tips and the latest medical advice from our experts.
Another great example is the newsroom of the Shepherd Center in Atlanta. The newsroom is allowing them to promote their various forms of content – articles, photos, videos, infographics, SlideShare presentations – via the channels where their audiences are spending time.
The content snippets sent to Shepherd's Twitter feed and Facebook page and newsroom brings readers back to the hospital's newsroom and general website for even more information.
I’ve seen the software work wonders for other organizations and feel like it can be just what your organization needs to make your media outreach more effective.
Bart Verhulst, the Co-founder & CEO of PressPage, demonstrated the capabilities of a newsroom for healthcare and academic institutions. The covered topics included:
- How heathcare and educational institutions replace their tired, neglected newsrooms with interactive hubs of content.
- How some now share news stories, press releases, videos, images, and sound bites with their different audiences.
- How they make their content instantly shareable across multiple platforms.
- How they ensure to keep their newsrooms on the cutting edge of technology thanks to the platform’s continuous evolution.
Many educational institutions need to make their content available on the social channels their (prospective) students spend most their time. And have it available in formats that render well on all mobile devices. PressPage enables this.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.
