How to spruce up your newsroom—and draw eyeballs
Download a three-page tip sheet on how to boost your corporate newsroom.
There are two kinds of digital newsrooms in the organizational world.
- Some are designed to please the chief executive with flowery turns of phrase but offer little concrete information.
- Others meet the needs of reporters, customers and the general public with useful information, videos, photos and spokesman contact information.
If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. You can change that. A new, three-page tip sheet from Ragan Communications and PressPage is a quick way to find out whether your newsroom is up to snuff.
When it comes to images in newsrooms, it all boils down to technology. If the newsroom in question does not support easy uploading of images, the hassle for PR pros to include them can sometimes be so enormous that it is simply undoable.
“When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. “If the newsroom in question does not support easy uploading of images, the hassle for PR pros to include them can sometimes be so enormous that it is simply undoable.”
The tip sheet explains how poorly designed newsrooms thwart reporters—and it suggests specific upgrades to make your newsroom a strategic platform for outreach.
It will help you benchmark your newsroom in areas such as B-roll and video, responsive design, executive bios and even the “about us” page.
- PressPage newsroom: TransUnionBelieve it or not, TransUnion once began as a railcar holding company. Today the company supplies sets of data and analytic solutions that deliver meaningful insights to help businesses and consumers spot opportunities and manage risk. TransUnion is active in over 33 countries. The company just launched its new website and branding and included our newsroom technology to upgrade their news publication process. http://newsroom.transunion.com/
- PressPage newsroom: Johnsonville SausagePressPage is the leading technology provider for social media newsrooms, digital pressrooms and online media hubs.
- PressPage newsroom: Marathon Petroleum CorporationPressPage is the leading technology provider for social media newsrooms, digital pressrooms and online media hubs.
- PressPage newsroom: Jelly BellyThe Jelly Belly Candy Company makes more than 100 mouthwatering candies, but is most famous for its world famous Jelly Beans. For PressPage it is a sweet delight to be able to power their newsroom. http://news.jellybelly.com/
- PressPage newsroom: Alberta Motor AssociationPressPage is the leading technology provider for social media newsrooms, digital pressrooms and online media hubs.
- Manchester University
- PressPage newsroom: H&R BlockWe welcome H&R Block; the world’s largest tax services provider, having prepared more than 650 million tax returns since 1955. Did you know there is an H&R Block retail office located within five miles of most Americans? And now, with their PressPage newsroom, their news is even closer to everyone! http://newsroom.hrblock.com/
- Children's Mercy HospitalChildren's Mercy Hospitals and Clinics is based in Kansas City. They are nationally recognized for delivering high-quality, compassionate pediatric care. Follow their latest stories on http://news.childrensmercy.org/
“Journalists don’t live behind their desks,” the tip sheet states. “They search for information on the scenes of fires, shootings, conferences and sporting events. They file updates and access websites through their smartphones. Many journalists also report live from industry events, such as a technology conference or product launch.”
Learn what you must do to reach these influential voices.
At a time when organizations are becoming content publishers in their own right, find out why you can secure more coverage on TV and in newspapers by providing photos and video of your own that they will steal and use.
Nearly all bloggers and traditional journalists post organizational video, affording opportunities for communicators that include placement of unedited video on media outlets’ websites, a recent survey revealed.
Your newsroom can offer stories that help TV reporters decide whether the visuals are sufficient “to cover stories or, frankly, cannibalize what we’ve done, and pull a video or some sound bite,” says Ed Garsten, a former CNN correspondent and bureau chief who heads Chrysler Digital Media.
Interested in receiving a copy of our newsroom tip sheet? Fill in your details below:
This article was orininally published on PR Daily on February 3, 2016.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.