KLM Royal Dutch Airlines takes its online newsroom to the skies
KLM Royal Dutch Airlines, the airline internationally best renowned for their social media strategy, chooses PressPage as its social newsroom technology provider.
KLM Royal Dutch Airlnes became active in social media in late 2009. Since then the airline has become very well known for their innovative and leading role in adopting social media as an integral part of their business communication.
As per September 7th 2012, KLM has upgraded its online newsroom with PressPage, a leading provider of social newsroom technology.
KLM Royal Dutch Airlnes has one of the best track records in social communication of any airline in the world.
In line with their overall plan to integrate social into their business model, KLM Corporate Communications took a closer look at how it presented its press releases. Maintaining brand awareness, the ability to share engaging content, and having full control over the publication process were key issues in planning the upgrade of the online newsrooms.
With PressPage's technology, KLM's newsrooms will develop into true social media distribution platforms and serve as authentic hubs to retrieve the latest press content.
KLM is a great example of a company that integrates social into its business model. I am happy that the PressPage technology can help raise and maintain KLM's brand awareness globally.
PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.