Presspage - dirico partnership to streamline external corp comms workflow
dirico and Presspage announce their partnership which offers communications teams a holistic approach to story creation and sharing by uniting the key tasks of planning, creating, publishing, and distributing content.
The process of developing and sharing content is “the bread and butter” for communications professionals. But there are many complexities in the PR content process that can make this task more complicated than it needs to be. dirico and Presspage both have been in the business of simplifying work for comms teams for over a decade and, in the process, have identified some of the key causes:
- Comms teams have long been disadvantaged by the scarcity of integrated tools, dedicated to their needs. Working in one environment not only eases the job and reduces inconsistencies but also helps improve efficiency.
- Comms teams require tools to keep up with their fast-paced industry and address wider audiences more urgently. They are in need of a simple, streamlined process that enables them to spread their content far and wide, whilst still keeping control over their story.
In a dynamic world of accelerated digital transformation, and the growing voice of society, it is key to develop communication that is planned, flexible, and delivers on objectives. Exploring new ways of creating and distributing that content helps comms teams turn that storytelling task into a proactive brand management activity. This is why we were inspired to join forces with dirico and to provide the market with a clever solution. Together, we enable teams to seamlessly develop, publish and distribute content.
The dirico and Presspage integration offer comms teams a holistic approach to story creation and sharing by uniting the key tasks of planning, creating, publishing, and distributing content. The integration includes a range of features that further enhance team collaboration, reduce rework, and create an effective comms workflow.
Never before has cross-departmental and cross-location collaboration and a topic-centered way of working been as important as it is today. Presspage and dirico both have the vision to support this transformation process of corporate communications on a technological level. Sending press releases from the dirico platform is the perfect complement to existing publishing capabilities, such as social media, blogs, intranets and employee apps. Through our partnership, we will offer our customers a seamless integration of Presspage into the dirico platform in the future. This results in inimitable possibilities for integrated communications.
About dirico & 247GRAD Labs
Content collaboration platform dirico is used by corporate communications, marketing teams, corporate newsrooms, and agencies. With the software-as-a-service solution (SaaS), companies can transform their communications strategy into practice. It enables cross-departmental and cross-location planning of all communication measures in a digital editorial calendar. Directly within the dirico platform, social media managers can publish this content on networks such as Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn as well as on channels for internal communication, e.g., via Staffbase. dirico is a product created by 247GRAD Labs GmbH, a software company based in Koblenz, Germany, with more than 60 employees. It was founded in 2012 by Sascha Böhr. In 2022, German unicorn Staffbase acquired a majority stake in 247GRAD Labs.
Presspage is a leading content publishing and media relations platform that eases work for corporate communications teams by automating their daily essential tasks. The Saas platform offers a set of consolidated workflows that help comms professionals gain control, work faster, and increase the team’s impact on their business. Headquartered in Amsterdam, and with offices in North America, Germany, and the UK, Presspage serves thousands of corporate communications professionals around the globe, including world-leading brands like Bayer, Booking.com, KLM, Mercedes-Benz, DP World, State Farm, and T-Mobile.