Chicago, IL,
01
September
2017
|
03:00 PM
America/Chicago

The NJPA takes the locks of its news

The NJPA creates national cooperative contract purchasing solutions on behalf of its member agencies which include all government, education and non-profit agencies nationwide and in Canada; offering both time and money savings.

Their revamped PresPage-driven newsroom took them from a PDF-based newsroom to a search engine optimized news hub.

Google does not like pdf

Uploading your press releases in pdf does not support your SEO. Also, it may drive visitors away that do not feel comfortable downloading a file from your website, or those that simply can’t be bothered. For more tips to improve your SEO, read A good newsroom will support your SEO.

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page.

Today, they are more likely to arrive via a Google search or a snippet and link from a social channel. They might have run across your organization by means of a tweet, a relevant Twitter hashtag or a trending story on Facebook or LinkedIn.

Tom Gubbins, Sales Director North America for PressPage
The PDF is the king of 'static.' An online news release must meet the needs of mobility, sharing and the new expectations of journalists.
Tom Gubbins, Sales Director North America for PressPage

Improve conversion and engagement

Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.

In short, the PDF not only limits audiences in their search for the company’s news, it also deprives the news leveraging influencer engagement on major communication channels and the ability to measure the performance of PR campaigns. 

Although the PDF is an excellent format for many uses, its use for modern day PR is very limited. Main objections for using a PDF for PR related activities are:

  • Its inability to allow journalists to copy / paste text or save an image
  • Its non-sharability on social networks.
  • It is by far not an accepted format for search engines.
  • Does not allow for measurement / analytics.
  • Does not render well on mobile devices. 
About PressPage

PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.