Chicago ,
03
October
2013
|
03:08 AM
America/Chicago

Your newsroom can be a brand journalism site

Boost your reach by embracing brand journalism: PressPage makes it easy and social.

Summary

You know you need to get going with brand journalism, but you can’t afford a major overhaul of your website. Or you’ve been trying to find a way to make your newsroom’s content rise to the top in the brutal world of SEO.

Join Ragan Communications for a FREE webinar on social media newsroom technology.

During this webinar, you will learn:

  • Why every organization must become a media outlet
  • How your old-fashioned newsroom is hurting you
  • How PressPage serves as the central hub for company media: press releases, blogs, articles and rich media such as videos, images presentations, sound files
  • Why it’s easier than you think to create a better newsroom—or a brand journalism publication
  • Why organizations like UNICEF, T-Mobile, KLM and Heineken use PressPage
  • How PressPage’s technology can help your company regain control over its reputation

You need to play the game—to get your content out there for stakeholders, reporters and the general public to see.

But how to do it quickly, affordably and reliably—while linking it to social media and cashing in on SEO?

Join Mark Ragan, CEO of Ragan Communications, and Bart Verhulst, co-founder and CEO of PressPage, for an overview of the new communications world. And find out what PressPage will do for your organization.


Mark Ragan is CEO of Ragan Communications in Chicago. He arrived at Ragan after 15 years as an award-winning political and investigative reporter for newspapers throughout the United States. He ended his career as a journalist in 1992 after covering three presidential elections, including Ronald Reagan’s landslide victory over Jimmy Carter in 1980. Today, Mark is back into the journalistic swing of things at the company his father founded in 1968. In addition to overseeing new product development and the day-to-day operations of the company, Mark acts as editor-in-chief for the daily Ragan.com news site. He also is one of the top advocates for brand journalism and content marketing worldwide. 
 


Join the webinar and learn:

  • Why brand journalism is no longer optional: it’s a must
  • How to create a social newsroom
  • How PressPage boosts workflow efficiency and distribution
  • How it allows brands to tell an online story that is published straight into the search and social worlds
  • How its technology stages brand stories for medium-sized companies, organizations and multinationals
  • How to adjust for new circumstances, measure the right things, and know what to pay attention to
Boilerplate

PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.