Is GDPR an opportunity or a concern?
GDP what? GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the …
PR in the cultural sector: Combining traditional & new methods
Within PR nobody stands still. It is an industry where people are always on the lookout for interesting new stories to cover, and then whether their story is being covered by the press. The dynamic nature of PR ensures that all professionals have …
RSS feed - Client Cases (opens in new window) View all headlines - Client Cases
Fragmentation of digital channels, the increased need for quantifying the true impact of PR, legacy corporate web solutions that technically limit the launch of modern communications campaigns, and blurring lines between PR and marketing. All are …
As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties. Harnessing the power of a social newsroom completely fits into this strategy. In …
Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps …
For professional associations it is vital to stay on top of developments in their industry. It is no different for the UK's leading professional PR association; the Chartered Institute of Public Relations. The CIPR was founded in 1948, and as …
On November 7, the Airports Council International - North America (ACI-NA) announced Miami International Airport as the recipient of the 2017 Peggy G. Hereford Award out of over 300 entries. This award recognizes MIA for Excellence in Airport …
Twitter Policy Update: Automation and the use of multiple accounts
Twitter recently announced a change in their product usage policies which limits the users’ ability to perform coordinated actions across multiple accounts. You can read more about it here. The main reason for Twitter to introduce this policy …
PressPage Product Update Q1 2018
The PressPage Platform has received updates on all parts of the platform. We have focused quite a bit on the distribution, but of course as always, we also worked on improving the user interface to make the user experience for our clients even …
Development Report Q4 2017
Looking back at 2017, it has been a year in which we have grown as a company in many aspects. Not only did we add new people to our team, the platform has also grown more. In Q4 PressPage Mail has been one of our main focus points, however we have …
5 ways to reach journalists and bloggers through your online newsroom
Cloud-based newsroom keeps customers informed during crises
3 ways PR pros can win with content after Facebook’s algorithm changesopens in new window
Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.
6 ways to build a great mobile newsroomopens in new window
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom.
8 ways to boost your newsroom’s SEOopens in new window
A contemporary newsroom allows you to publish content that you once might have confined to a news media pitch, says Jake Jacobson, director of public relations at Children’s Mercy. Now the hospital communicators say, “Why don’t we just publish it ourselves?”