Client Cases

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March
06,
2018
Fragmentation of digital channels, the increased need for quantifying the true impact of PR, legacy corporate web solutions that technically limit the launch of modern communications campaigns, and blurring lines between PR and marketing. All are
February
20,
2018
As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties. Harnessing the power of a social newsroom completely fits into this strategy. In
February
06,
2018
Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps
December
12,
2017
For professional associations it is vital to stay on top of developments in their industry. It is no different for the UK's leading professional PR association; the Chartered Institute of Public Relations. The CIPR was founded in 1948, and as
November
10,
2017
On November 7, the Airports Council International - North America (ACI-NA) announced Miami International Airport as the recipient of the 2017 Peggy G. Hereford Award out of over 300 entries. This award recognizes MIA for Excellence in Airport

5 ways to reach journalists and bloggers through your online newsroom

03
Apr
2018
www.prdaily.com

Cloud-based newsroom keeps customers informed during crises

13
Mar
2018
www.prdaily.com
3 ways PR pros can win with content after Facebook’s algorithm changesopens in new window
Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.
22
Feb
2018
www.prdaily.com
6 ways to build a great mobile newsroomopens in new window
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom.
19
Jan
2018
www.prdaily.com
8 ways to boost your newsroom’s SEOopens in new window
A contemporary newsroom allows you to publish content that you once might have confined to a news media pitch, says Jake Jacobson, director of public relations at Children’s Mercy. Now the hospital communicators say, “Why don’t we just publish it ourselves?”
18
Dec
2017
www.prdaily.com