Client Cases

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March
06,
2018
Fragmentation of digital channels, the increased need for quantifying the true impact of PR, legacy corporate web solutions that technically limit the launch of modern communications campaigns, and blurring lines between PR and marketing. All are
February
20,
2018
As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties. Harnessing the power of a social newsroom completely fits into this strategy. In
February
06,
2018
Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps
December
12,
2017
For professional associations it is vital to stay on top of developments in their industry. It is no different for the UK's leading professional PR association; the Chartered Institute of Public Relations. The CIPR was founded in 1948, and as
November
10,
2017
On November 7, the Airports Council International - North America (ACI-NA) announced Miami International Airport as the recipient of the 2017 Peggy G. Hereford Award out of over 300 entries. This award recognizes MIA for Excellence in Airport

Online newsroom makes college a community information hub

08
Jun
2018
www.prdaily.com

7 newsroom features that increase journalists’ engagement

30
May
2018
www.prdaily.com
5 ways to reach journalists and bloggers through your online newsroomopens in new window
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion.
03
Apr
2018
www.prdaily.com
Cloud-based newsroom keeps customers informed during crisesopens in new window
When hurricanes struck late last summer, two organizations were ready with spiffy off-site content hubs that got the word out to journalists, worried consumers and other stakeholders.
13
Mar
2018
www.prdaily.com
3 ways PR pros can win with content after Facebook’s algorithm changesopens in new window
Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.
22
Feb
2018
www.prdaily.com