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The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. In investor relations, it is a powerful mechanism to render complex data more digestible and captivating. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by sug ... Read more

Using ESG reporting as a strategic toolA successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. As every modern investor will consider these aspects in their decision-making, IROs should leverage ES ... Read more

As we see it, there are 3 critical strategies for improving engagement and optimizing impact in Investor Relations: 1. Craft a compelling narrative  A compelling narrative is crucial for effective investor communication. This means distilling complex financial data into a story that r ... Read more

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. When that happens ... Read more

In the summer of 2022, Schiphol Airport faced a daunting challenge when a short-term crisis transformed into a prolonged issue. In this reflective blog post, we share the experiences of Schiphol's press team as they navigated the storm and emerged stronger and more resilient.While corporate communic ... Read more

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions. With the adven ... Read more

ng your chances of success. Effortless Subscription ManagementStreamline your newsletter subscriptions with the Subscription Module on your Presspage Newsroom. Allow your audience to subscribe themselves, empowering them to choose the newsletters that align with their interests. Create multiple news ... Read more

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. As AI progresses at a rapid rate, it is vital for Investor Relations (IR) pr ... Read more

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. However, many c ... Read more