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Video Interview

University of Manchester

Jamie Brown, Media & Relations Manager at the University of Manchester, tells about the situation they came from and what role the PressPage newsroom has in their PR strategy.

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Six months after launching our integrated PressPage newsroom, news readership quadrupled compared to the stats of the native newsroom. The center's Facebook page grew by 16 percent, with a 52 percent increase in reach!
Jane Sanders, Director of Public Relations at Shepherd Center

Jane Sanders

Director of Public Relations and Digital Marketing, Shepherd Center

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With our old newsroom there was a total of 11,588 hits in 2015. In the following calendar year however, with our new PressPage newsroom, we had 114,697 hits. So from 12k to 115k – that's how big it was. 889% increase in hits to be exact.
Mark Hopkins, Director Media Relations, OhioHealth

Mark Hopkins

Director Media Relations

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Since we started using PressPage, referral traffic from the newsroom to our main website has increased with over 180%. Next to that our paid search expenses have been reduced by 20% and the overall bounce rate has decreased to below 20%, which is really positive.
Angelo Harms, Digital Marketing Manager at Curacao Tourist Board

Angelo Harms

Digital Marketing Manager

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Our newsroom analytics show that 15 to 20 percent of the people exposed to a given post, follow through to the newsroom. Also they spend an average of 1.5 to 2.1 minutes reading an article and are going on to explore the rest of the website.
Brandon Daniels, Communications Manager at Marathon Petroleum Corporation

Brandon Daniels

Communications Manager, Marathon Petroleum Corporation

Video Interview

KLM

Lars van Straten, Online Communications & Reputation Specialist at KLM, tells more about how the newsroom enabled them to communicate faster, more efficiently and more cost effectively.

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